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Nike will increase the prices for some trainers and clothing from 1 June, weeks after rival Adidas warned that it should increase the costs of products due to the American rates.
The BBC understands that Nike’s decision was taken because of a number of internal and external factors and the sportswear giant said it regularly made “price adjustments”.
Although it did not explicitly mention our rates as the reason for the increase, almost all Nike goods are made in Asia – A region focused on the rates of President Donald Trump.
The US paused higher so -called “mutual” rates until July, but a “basic” levy of 10% continues to exist against a long list of countries.
Rates are almost always paid by the company that imports the goods into a country instead of the company that makes the product.
Although importers can decide to absorb the extra tax, they can also choose to pass it to the consumer.
From Sunday, June 1, most Nike shoes that will cost more than $ 100 (£ 74.50), the prices rise by no less than $ 10.
Clothing prices and equipment are also increased by between $ 2 and $ 10.
Nike responded to the price increases: “We evaluate our company regularly and make price adjustments as part of our seasonal planning.”
The BBC has contacted Nike to check whether the increases are applied to only the US or International.
The popular Air Force 1 trainers from Nike, as well as shoes that cost less than $ 100, will be exempt from the price increases. Children’s products and Jordan designer clothing and accessories will also be excluded.
Last month, Said adidas Those taxes imposed by Trump would lead to higher prices in the US for popular trainers, including the Gazelle and Samba.
On Wednesday, UK Sportswear -Retailer JD Sports said that higher prices in the most important American market could reach the demand of the customer’s demand.
Companies around the world compete with the uncertainty of Trump administration trade policy.
A whole series of steep “reciprocal” rates, which were announced on April 2, were put on hold, while countries from all over the world are negotiating with the White House.
Goods from Vietnam, Indonesia, Thailand and China – countries that make shoes for American companies – will face some of the heaviest American import taxes from between 32% to 54%.
The 90-day break is due to the expiry at the beginning of July, but the basis of 10% remains in place.
Vietnam is by far the largest manufacturer of Nike Goods. In the last full financial year, the company said that factories in Vietnam produced 50% of all its shoes and 26% of his clothing.
Companies in China, Indonesia and Cambodia also make products for Nike.
Production for foreign companies is an important sector for Vietnam and Trump installed one of the highest mutual rates in the country with 46%.
This week, the son of the US President, Eric, Vietnam visits days after the government had approved a plan by the Trump organization and the local business Kinh Bac City development to invest $ 1.5 billion in hotels, golf courses and luxury real estate.
The Trump organization also explores locations to build a Trump tower in Ho Chi Minh City.
Nike also said it would sell products directly to Amazon in the US for the first time since 2019.
Nike had previously mentioned his goods on the platform, but stopped six years ago to concentrate on his official website and physical stores.
However, the online sale of Nike has fallen.
In his most recent results for the three months to the end of February, digital sale in all regions where Nike is selling goods dropped, with Europe, the Middle East and Africa that showed the sharpest decrease of 25%, while Greater China registered a 20% decrease.
