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Owings Mills, MD. – Baltimore Ravens quarterback Lamar Jackson tries to cut off the legend NASCAR Dale Earnhardt Jr. – but not at the racetrack.
Jackson is in the dispute over the trademark with Earnhardt over the right to use the stylized version 8, which he claims to look similar to the one he puts on clothes, shoes and head. The double NFL’s most valuable player filed a patent at the American office and trademarks on Wednesday to stop Earnhardt in order to tilt the slope at the merchandising.
Jackson, who wore No. 8 from his college days in Louisville, previously registered the “Era 8 from Lamar Jackson” trademark. His submission claims that the attempt of Earnhardt on the paralysis of designation 8 would cause confusion among consumers.
“(Jackson) has made considerable time, effort and expenditure to promote, advertise and popularize number 8 in connection with his personality and fame … with the relevant public, relying on and recognizing (his) trademarks on the basis of its brands,” Film States.
A trademark review for a challenge may take more than a year.
This is not the first time Jackson has tried to prevent another athlete from the trademark on this issue. Last July, Jackson attacked Hall of Fame Quarterback Troy Aikman attempt to use “eight” on clothes and bags.
When Jackson asked about this dispute with Aikman last summer, he said, “We’ll keep it about football. That’s beyond noise. We keep (talk about training) camp, football and that’s it.”