LeBron James, One of the Most Iconic Figures in Modern Sports, has Made History Once Again – This time in the Toy Aisle.
Mattel has announced the release of a New Barbie in Mr James’ likeness, Making Him the first professional Male Athlete to Be Honored as a Ken Doll.
“We are excited to bring Fans of Ken in Ken,” Said Christ Berger, Mattel’s Senior Vice President of Barbie. She Said The Doll Celebrates “Lebron A Role Model,” His Ability As Icon to Transcend Culture and Set a “positive Example for The Next Generation.”
The Doll Features The Los Angeles Lakers Basketball Player in HIS Pre-Game Fashion and reflects His Height – It’s An Inch Taller Than The Standard Ken Doll.
In Reality, The Athlete is 6ft 9in Tall.
The New Doll Comes As the Company Is Financial Uncertainty Amid President Donald Trump’s Escalating Trade War with China, Where just 40% of Mattel’s Production is Based.
Trump Announced On Wednesday That Tariffs On China Would Increase to 125%. He Accused Beijing A “Lack Of Respect” After It Retaliated And Said It Would IPPOSE Of 84% Of UsPorts on US.
In the Same Announcement, Trump Announced A 90-Day Pause High Counters by Higher US Tariffs and Authorised A Universal “Lowered Reciprocal Tariff Of 10%” As Negotiations Continued With Roughly 60 Countries.
Mattel has said it may have been to incease prices and possibly implement changes to ITS supply Chain. Consumer and Business Groups In The Us Warned That The Tariffs May Disrupt Supply Chains And Lead to Higher Prices.
The New Ken Doll Doesn’t Show The Athlete in His Basketball Uniform. Instead, He’s Dressed In A Varsity Jacket Adorned With “LJ” on The Front.
It includes Ohio Patch and a Crown Patch One Sleeve and The Number 23 – His Basketball Jersey Number – On The Other. On the back, “LeBron” is boldly prought by the phrase, “Just A kid from Akron” – The Ohio City Where He was Born.
Under The Jacket, The Doll Wears A Shirt That Reads “We Are Family,” A Nod To The Star’s Foundation. The Doll Includes Accessories Like a Basketball, Headphones and Sneakers.
In a Promotional Video Released by Mattel, Mr James reacted to the Doll for the first time. “Oh, he dope!” Hey Says As He’s Given The figurine. “That’s So Cool!”
AS To Toyed With The Doll’s Accessories, He Joked The Lebron Ken Doll “Have a Little Lifting, Legs Are Looking Skinny”.
The Move is a 65-year-old Barbie Brand, which has made a crent in recent diversify ITS Dolls and Reflect Broader Range of Careers, Body Types And Backgrounds.
Though Barbie has previously honored Athletes Like Serena Williams, Naomi Rapinoe, Mr James Is The First Male Sports Figure – And The First Male Figure Not From The Entertainment Industry – To Join The Lineup.
Even With Four NBA, Two Olympic Gold Medals, and A Scoring Record to His Name, Mr James Says His New Title “Kenbassador” Hits Differently-Because It’s Than Basketball.
“It’s An Opportunity to Recognize The Powerful Impact Of Role Models Who Instill Confidence, Inspire Dreams, And Show Kids That Though, Too, Can Achieve Greatness.”
