How a Sweet Treat Worth £ 15 Went Viral

While on Holiday in the United Arab Emirates (UAE) Last Week, There Was Only One Mission On My Mind – Getting My Hands On The Viral “Dubai Chocolate” Bar.

If You’re On Tiktok, You’re Seen The Bar, What Combines The Flavors of Chocolate, Pistachio and Tahini With Pastry, and Is Inspired by The Arab Dessert Knafeh.

The Original, Called Can’t Knafeh Of It, Has Been Sold Exclusively In The UAE 2022. It Become SO Popular On Only Sale Hour Hours A Day and Ophen Sells Outin Minutes.

But now imits, Known by The Nickname “Dubai Chocolate”, Have UK Supermarkets Including Waitrose, Lidl and Morrisons, With SOME Supermarkets Limiting The Number of Bars Customers are even allowed to buy.

Yezen Alani, Who Co-Owns With His Wife Sarah Hamouda, Told The BBC The Global Attention Dubai Chocolate Was Was Was “flattering and humbling”.

The Fix Chocolate Bar was first imagined by Hamouda in 2021, who craved the flavors while she was pregnant.

Alai and Hamouda Started Developing The Bar A Year Later, Running Their Business Alongside Their Corporate Jobs.

“Sarah and I Were Brought Up and We Moved to Dubai 10 years ago, So We’ve got Western and Arab Roots.

“We Wanted to Create Flavors That Inspired By That,” Alani Says.

Part of the Chocolate Is Its Exclusivity – You Can Only Order It Using a Food Delivery App, Rather Than Walking Into A Shop Or Grabbing It At The Supermarket.

It’s Costs Around £ 15 per Burt and Can Only Be Bought During Specific Hours of The Day to The Company Can Fulfil All Their Orders.

I Also Saw Similar Bars in Many Shops in the Region, Dubbed “Dubai Chocolate” and Adorned With Pictures of Parkachios and Filo Pastry.

Alai Says The “Copycat” Bars Are “Very Frustrating Because People Are Trying Knockoffs, What Damages Our Brand”.

One of the Reasons for The Bar’s Surge in Popularity has been the social media – With a viral video By Tiktok User Maria Vehera From 2023 Being Cited As One Of The Main Reasons For IT Rise To Prinence.

It Shows Vehera Trying The First Time For The First Time – Along With Several Others Made by the Same Chocolatier – And has been Liked Nearly Seven Million Times.

The Way The Bar Looks is Made For Social Media – From The Attractive Orange And Green Spots on the Smooth Milk Chocolate to The Crunch Sound It Makes It Makes off a Piece.

Chocolate Combined With The Real Standout Element Is The Crunchy Nature of The Filling, With The Filo Pastry Adding A Texture and Thickness to The Bar.

Since the Can’t Get Knafeh Of It Only Available One Country, Beher Their Versions In The UK, Including Swiss Chocolate Chocolate Is Being Sold for £ 10 In Supermarkets.

Since the Stocking Bar, Waitrose Says They Have A Customers to Introduce the Two-Bar Limit In order to regulate stock levels.

Another Version Has Also Been Sold by Home Bargains, While Supermarket Lidl Has Its Own Version for £ 4.99 and Is Also Limiting Purchase Numbers.

One influencer Documented How The Bar been kept behind Tills for this reason.

Having Tried The Lindt Bar and A Couple of Oher Versions Being Sold in Corner Shops, There Is Quite A Contrast.

The Fix Chocolate Is Billed A As A “Dessert Bar” and Needs to Be Kept In The Fridge, With A Short Expiry Date Like Many Dairy Items.

This isn’t the case for the olhers, which have been wanted to have a longer Shelf Life.

You can see The Difference in Taste and Texture – The Original Bar is Almost Double The Width Of The Lindt Bar, which is more aligned to the Size and Shape of a Standard Chocolate Bar.

When Alani and Hamouda First Started Out, They Employed One Person To Fulfil Around Six To Seven Orders a Day.

BUT SemCE Growing In Popularity, Primarily Thanks to Tiktok, Their Business Now Employs 20 People, Who Fulfil 500 Orders A Day.

One Big Talking Point has been the Price of the Product, which is £ 15 per bar.

“It’s All Handmade, Every Single Design is Hand by Hand,” Alani Says.

“We Use Premium Ingredients and The Process Is Making a Cadbury’s Bar – You’ve Got The Baking, Molding The Chocolate to The Design And The Filling Itself, Even The Pistachios Are Hand-Picked And Processed”.

Speaking To Arabian Business Last Year, Hamouda Said: “My Mother Used to Make Knafeh, And That’s Something I Wanted to Capture My Own Way.

“Knafeh Was The First Flavor We Perfected. The Crunch, The Pistachio, It Had to Be Just Right,” She Added.

Despite The Product’s Success, Alani Says “It’s A Tough Journey” As the Pair Have Been Working Together Full Time While Raising Their Two Children.

“There’s Day WHERE WHANED TO GIVE Up, But We Said OurSelves ‘We’ll Keep Going As We Can Pay The Rent’ And Now We Have No Regrets As IT ITS!.